#1 Going for the no

Bad sales people always go for the Yes

You always go for the No

Never forget that people chase what moves away from them.

When you go for the No you always have “one foot out the door” which instills the right attitude of Indifference

This yields the opposite effect (more Yes’s)

#2 Getting a Yes or No

Bad rep: So do you think this is something you’d be interested in?

You: John assuming our product does what I said it can: patch the inefficiency costing you guys $30,000/month, would there be any reason we wont be able to make a decision by the end of this call?

#3 How to speak to C suites

The higher up you go on the corp latter the shorter and more concise your messaging needs to be.

#4 Get an edge

Mystery shop your biggest competitors. Study their sales process, the quality of questions they ask, the mannerisms of the salesperson

Take notes and then go ahead and do the opposite